A grisly tale is best for boosting sales.
Reporters and their readers are both fond
of news of gory deeds and grim details:
His jawless head was floating in the pond!
The Herald's Jo knows just the way to write
about a body found in wheelie bins,
the putrid stink of severed limbs, the sight
of jutting bone, the sudden grasp of sins.
We will not print this bunk! her boss insists
and asks for stories from the Knit-a-thon.
So off Jo slogs with notebook and clenched fist.
The unrelenting stitching . . . and so on.
The publicists know at May's Knitting Needles
the Herald's never been too hard to wheedle.